Licensing is an affordable strategy, often overlooked and seldom considered
with new products. Yet for most inventors it's a very practical and
savvy way to get the most profit with the least headaches. A lot of very
brilliant inventors are unknowledgeable of the complexities involved in taking
a product to market. For the ones honest enough to admit that, there's
licensing. Licensed Products generated $71.5 billion in sales
in the US and Canada.
The sad news about licensing is that
historically, less than 2% of all new products ever get licensed.
Even with our success rate at 8%, 4 times industry averages, it means that
for every 100 products we review, we have to tell 92 inventors their
product will not get licensed.
a licensing agent is probably the easiest route, and an expert will prevent
you from making costly mistakes. In addition to alleviating the need for
a major capital investment, licensing also removes the decisions, time
requirements, and stress that come with starting, operating, and managing a
Typically royalties range from 3-12% with inventors submitting ideas in a
format suitable for presentation. Suitable for presentation basically
means branded. Minimally a logo, sales sheet, etc... We have a
full suite of branding products if needed, click on the link below to check