glossary

'W'

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Wants - Needs that are learned by a person.

Warranties & Service Contracts - Companies can promote sales by adding a free or low-cost warranty or service contract.

Web Page - Information presented in a browser window, i.e. Internet Explorer or Netscape Navigator.

Wholesale salesperson - A person who sells products to other parties for resale, use in the production of other goods/services or operating an organization.

Wholesaling - Includes all the activities involved in selling goods or ser vices to those who buy for resale or business use.

Word of Mouth - Any oral communication. In the context of consumer behavior, this term refers to oral communication about products with friends, family, and colleagues. Word of mouth is one of the ways in which buzz is transmitted.

Word Processing - A type of computerized written communication.

Worldwide Population Growth - The world population is showing “explosive” growth: It totaled 6.1 million in 2000 and will exceed 7.9 billion by the year 2025.

Worldwide Web - The Internet, providing standardized formats so that the same file can be used on different machines and operating systems without alteration.

 

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