glossary

Click on a letter to go to the desired point in the glossary.

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T  U  V  W  X  Y  Z

Unawareness Set - Is those brands that a consumer cannot recall and in which do not take a part in the decision making of the consumer.

Unconscious Need Level - The level at which people do not know why they buy a product.

Undifferentiated Marketing - When a firm decides to go after the largest part of the market with one offer and marketing mix, trying to attract as many customers as possible.   

Undifferentiated Selling - The process of applying and designing selling strategies equally to all accounts.

Undirected Viewing - General exposure to info where the viewer has no specific purpose in mind.

Uniform Commercial Code (UCC) - Standardized set of guidelines protected by law that set down how business transactions must be conducted.

Unit Cost - A small component price of a product’s total cost.

Unseasoned - A lease or note that has had few, if any, payments made.

Unsecured Loan - A loan that is NOT backed by collateral. Also called a signature loan.

Unsought Goods - Unsought goods are those the consumer does not know about or does not normally think of buying, like smoke detectors.

Unwholesome Demand - A state in which any demand is felt to be excessive because of undesirable qualities associated with the offer. 

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