Market research is critical to any new venture
Market research is used by the top fortune 500
Market research is a double edged sword
A little is
...And too much
Concept testing is an extremely important
research technique that is simple to do and often overlooked by all but the
Top Fortune 500 companies. It checks whether the prospective purchaser and the
end user of a new product offering understands the product/services idea.
Next, do they feel it answers a need and that they should be willing to
Concept testing is a set of procedures in which
the potential customers and/or the intermediary's reactions to a product
offering bundle before committing substantial resources to the project.
If done properly, here's some of the key
Identifying likely product failures
Separating good products from bad
for improvements for end users
Generates rough price demand volume curves
We can provide you with professional mock-up
marketing materials for you to use in conducting your own testing of ideas. If
your selling to retailers you will need...
Mock-up sell sheets
If your selling to end-users pick one
of the following...
• Direct Mail Piece
If your selling on the internet
Just pick a venue and we'll provide a
professional looking mock-up marketing piece for you to test.