bibliography

Footnotes: E1

Silver, David, and A. David Silver.  Up Front Financing: The Entrepreneurs Guide. New York: John Wiley & Sons, Inc., 1988

Footnotes: E2

Aresty Institute of Executive Education, The Wharton School. University of Pennsylvania. New Business Development, January 29, 1988.

Executive Wharton Program, The Wharton School. University of Pennsylvania. Strategy Analysis for Finance & Marketing, January 29, 1988.

Footnotes: G1

Bean, Roger and Russell Radfor. Powerful Products, Strategic Management of Successful New Product Development. New York: AMACOM, 2000.

Kotler, Philip. Marketing Management. New Jersey: Pearson Education, 2003.

Rise, Al and Laura Ries. The 22 Immutable Laws of Branding; How to Build Protect or Service into a World Class Brand. New York: Harper Business, 2002.

Rise, Al and Laura Ries. The 22 Immutable Laws of Marketing; How to Build Protect or Service into a World Class Brand. New York: Harper Business, 2002.

Rosen, Emanuel. The Anatomy of Buzz. New York: Double Day, 2002.

Smilor, Ray. Darubg Visionaries; How Entrepreneurs Build Companies. Inspire Allegiance & Create Wealth. Massachusetts: Adams Media Corporation, 2001.

Footnotes: M1

Lodish, Leonard M., Morgan, Howard Lee, and Kallianpur, Amy. Entrepreneurial Marketing. New York: John Wiley & Sons, Inc., 2001.

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. McGraw-Hill, Inc. 1981.

Footnotes: P1

U.S. Department of Energy, Inventions & Innovations program. Making the Licensing Decision. Mohawk Research Corporation. 1985.